Growth
0%
2 objectives
Operations
0%
2 objectives
Brand
—
2 objectives, none measurable yet
Growth
Net deposits, new clients, the funnel that feeds them.G1
Grow net deposits without buying them
EXAMPLENot startedQuarterly net deposits$0 / $1M
0% of target
Verified clients per month0 / 300
0% of target
Cost per verified client—
No target set yet
G2
Make paid traffic convert
EXAMPLENot startedRegistrations carrying a campaign tag0% / 90%
0% of target
Landing page sign-up start rate—
No target set yet
Operations
The machine behind the numbers: data, reporting, response time.O1
Every number on a dashboard is traceable to a source
EXAMPLENot startedReports with a named source per figure0% / 100%
0% of target
Open data defects—
No target set yet
O2
Close the attribution gap
EXAMPLENot startedRegistrations attributable to a campaign—
No target set yet
Brand
Reach, reputation and the audience that arrives without being paid for.B1
Be findable without paying for the click
EXAMPLENot startedOrganic sessions per month—
No target set yet
Branded search impressions—
No target set yet
B2
Grow the owned audience
EXAMPLENot startedYouTube subscribers—
No target set yet
Google review score—
No target set yet